Here's my latest shop from a couple of days back. I missed out as the Douwe was comparing to Morries but was 5 online and just 4 instore. This should have given an extra 10 saving. My internet went down just as I was about to put the shop through at 11.55pm. the day before, then the price went up istore to 5. There are quite a few good comparisons here. Again check MSM before you shop. Will work instore and online C/C H/D.

18 items (9 different) on your bill qualify for comparison ASDA Morrisons
+22.42

1 x Mars Topic Chocolate Bar (4x47g) 1.79 1.00
1 x Mr. Brains Pork Faggots (6 per pack - 656g) 1.50 0.87
1 x Mr Kipling Bramley Apple & Blackcurrant Pies (6) 1.45 1.00
1 x Mr Kipling Bakewell Tart 1.49 0.74
1 x Princes Wild Pink Salmon (213g) 2.68 1.00
1 x Kingsmill Tasty Thick Sliced Wholemeal Bread (800g... 0.79 N/A
1 x ASDA Smartprice Pineapple Pieces in Light Syrup (5... 0.37 N/A
1 x ASDA Smartprice Potato Salad (300g) 0.42 0.42
1 x ASDA Smartprice Sponge Scourers (8) 0.40 N/A
1 x Activia 0% Fat Free Yogurt - Vanilla (4x125g) 1.50 0.99
1 x Activia 0% Fat Free Yogurt - Raspberry (4x125g) 1.50 0.99
10 x Douwe Egberts Pure Gold Medium Roast Coffee (190g) 50.00 32.90

Comparison total (compared products only) 62.33 39.91

Activia also gives 50% cashback on MSM